We’re in this business because we love it. It’s our passion. And it’s more important to us to be passionate about what we do, rather than how much we do. Our simplified agency structure avoids layers in favor of purpose-built teams that are based on your needs instead of ours—and allows our most seasoned and senior leaders to roll up their sleeves and be a part of what they love, too.

Remember the awe you felt seeing a great work of art for the first time? Or the amazement of gazing at Orion in a crisp winter night’s sky? We believe that these experiences are one and the same, and that the sense of wonder we had as children never goes away. As the only agency whose founding partners comprise only creatives and a scientist, we’re uniquely adept at challenging beliefs and helping customers find the timeless marvel in any company, product, mission, or brand. 

We get it: it’s science. Many things in science are absolute, and most of them require two sources of support from peer-reviewed journals. And we love science, and it takes imagination to turn a fact into a source of fascination, or a claim into something people will clamor over.

If you’re looking for someone who’s always just going to say yes to you, please say no to us. We don’t believe that “good enough” is ever enough. We bring years of experience from a range of disciplines and are prepared to share our point of view. We’re going to ask the tough questions in order to arrive at the strongest work possible—so everybody wins.

We also believe it’s important for you to challenge your customers: telling them what they want to hear isn't going to change habits or move markets.