Outnumbered: Raising Awareness for Chikungunya
Valneva Global Mosquito-Borne Disease Education Campaign
THE ASK
Valneva, a specialty travel vaccine company, needed to raise awareness about chikungunya—a mosquito-borne disease with serious consequences. Given the low global understanding and lack of appreciation for the disease's consequences, we created a campaign that was both attention-grabbing and grounded in science.
THE INSIGHT
With 110 trillion mosquitoes on Earth and only 7 billion people, we’re exponentially outnumbered, so we made that haunting statistic our rallying cry—and our creative foundation.
THE IDEA
We reimagined global landmarks by recreating them entirely out of mosquitoes. By visualizing the scale of the threat in a visceral, impossible-to-ignore way, we turned data into drama—and sparked curiosity, concern, conversation—and an urge to itch.
THE ACTIVATION
We partnered with cross-functional teams at Valneva and used multiple channels to bring the campaign to life.
Evocative visuals that recreated monuments with swarms of mosquitoes
Unexpected messaging that bridged clinical data with creative intrigue
Evergreen materials scalable for HCP and consumer audiences alike
THE RESULTS
In the fight against mosquito-borne disease, awareness is everything. From scientific storytelling to customer engagement, in person and through digital channels, this campaign delivered a seamless journey from awareness to action.
The Takeaway:
When we’re outnumbered, our ideas have to outsmart.
